At the start of the Seattle Sounders 2017 season, in collaboration with the Digital Media team I led the reimagining of the club's traditional matchday program. We shifted away from match-specific content and partner advertising to focus on producing more long-form articles, infographics, photo essays, illustration, and exclusive behind-the-scenes content in magazine format. We aimed to tell deeper storylines and present more compelling information to drive the connection between our players and fans. In addition to creating a better product for the club's fanbase we added value for corporate partners, generating more revenue.
Creative Direction | Graphic Design | Ideation